Norton Outdoor Advertising


Scherzinger Junior Poster

The other day I was driving down Montgomery Rd. and saw our sign. What's interesting is I remember going to lunch with my dad and seeing the family business name on the same Norton board. That was 1965 or 66, 7th or 8th grade, and I just started working weekends with dad. I even remembered the design. Dad told me the billboards worked. He had used them for years. They were the base of the company's advertising program. They got the name out front, driving high name recognition. They delivered a message. They provided a great value.

I am no longer with the family business. Since then, I have had a wonderful opportunity to build three successful businesses. Showcase Turf and Tree, The Christmas Lighting Company and Sure Thing Pest Control. The basic marketing program that helped these companies grow was our Norton Outdoor Advertising program.

Tell Tom, Dan and the rest of the Norton group, thanks for the help.

Glenn P. Scherzinger!


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As the year draws to a close and we take a moment to review the past year, Diane and I would like to convey our high level of satisfaction and thanks to the Norton team for your work on our Halloween and Christmas ad campaigns.   We were very pleased with the placement of the boards and the messages contained on those boards.  Your advice in creating those messages was very valuable.   In particular, the additional HD board placed along the I-75 corridor in the last 10 days of the Halloween season, was very helpful in driving traffic.  The last week before Halloween provided some very strong sales figures.

Norton Outdoor has been an integral part of our marketing efforts for almost fifteen years, and we hope to continue this partnership for many years to come.  Norton provides excellent value for our advertising dollars.  Best wishes for the New Year to your family and your company.


Diane and Rich Cappel
Cappels, Inc.


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On behalf of the Advisory Board and the Chapter I would like to say thank-you for your continued commitment to the Cystic Fibrosis Foundation.

Our investment in Norton Outdoor Advertising, coupled with your generosity and guidance, has made a significant impact to our Run Like Hell fundraising event.

The first measure of effectiveness was the number of calls we received informing us they had seen the billboards when the outdoor campaign was launched in 2007. That same year, the Run was named "Best Fun Run" by Cincinnati magazine. We believe the visual exposure to the event placed Run Like Hell in "top-of-mind" position and influenced our nomination for the first time in the 16 year history of the event.

The most significant measure to date was the 500+ attendee increase at the 2008 run. No
changes were made to the on-air promotion or the readership print campaign, only to the
outdoor advertising campaign were measurable changes made.

We are grateful for your insight and your willingness to work with our volunteer agency and
staff to continue to grow Run Like Hell. Your guidance has been invaluable!
It is truly a pleasure to work with you!


Lori Lobsiger
Executive Director
Cystic Fibrosis Foundation
Greater Cincinnati


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This is a belated but heartfelt note to thank you and your colleagues at Norton Outdoor for all your help getting the Paddlefestword out about this year's Ohio River Way Paddlefest. So many people told me how impressed they were with our ad on your HD boards.  They really "popped!"

With your help, we had the largest turnout ever for our two day event with over 2,000 children attending our Kids Outdoor Adventure Expo during the day on June 26, about 2,200 folks attending our Ohio River Music and Outdoor Festival that night and over 1,700 people joining us the next day to paddle down the Ohio from Coney Island to the Cincinnati Public Landing.

Once again, we were the largest paddling event in the US!

We are very grateful for your support and look forward to continuing to work closely with you next year - assuming you can fit us into your schedule. 

With appreciation,

Brewster Rhoads
Paddlefest Chair


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"We've come a long long way together,Freestore Foodbank
Through the hard times and the good,
We have to celebrate you baby,
We have to praise you like we should"
(Praise You by Norman Cook)

At approximately 9:30 PM Saturday, September 5, 2009 we sold our 100,000th duck. OnSunday, September 6 we raced 100,000 rubber ducks down the Ohio River during the spectacular Cincinnati Bell-WEBN Riverfest and Fireworks. A Rubber Duck Regatta goal fifteen years in the making achieved because of the efforts of each of you: Sponsors, Volunteers, Rubber Duck Regatta Steering Committee members, Freestore Foodbank Board of Directors, Freestore Foodbank staff past and present.

Please know that your work achieved an even greater goal and will help the Freestore Foodbank provide over 2 million meals in our tri-state community.

Because of you, all things are possible. Even 100,000 ducks, can you believe it!?  

Thank you,

Mick Clay
Manager of Special Events,
The Freestore Foodbank


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HoxworthWhen Hoxworth Blood Center wanted to advertise their "Bengals Blood Drive" in October, 2006, they chose Norton Outdoor Advertising as their outdoor advertising partner. Hoxworth utilized one of Norton Outdoor's Tri-Vision Bulletin displays, on I-71 N/O William Howard Taft Boulevard, for the months of August through October, 2006.

The final donor tally was a record-breaking 483 for the fifth annual Bengals/Hoxworth Community Blood Drive. The site was Paul Brown Stadium, the home of the Cincinnati Bengals.

"For the second year in a row, Bengals fans and blood donors have set a new record for the largest blood drive in Greater Cincinnati," said Michael Anderson, spokesperson for Hoxworth.

A total of 528 willing donors were registered at the event (not all were able to actually donate) and the total of 483 donations broke the Greater Cincinnati record of 436 that was set at last year's Bengals/Hoxworth drive. Also at this year's event, 21 persons signed up to the National Bone Marrow Donor Registry.

Norton Outdoor Advertising is proud to be a partner in this successful campaign.


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