Norton Outdoor Advertising

Art SpecificationsArt Specifications

Download our art specifications (bulletins, trivisions, posters, junior posters) PDF
Download our art specifications (digital) PDF
Download14' x48' Bulletin Template

Download 19'6" x 48' Bulletin Template
Download Digital Templates
Download Poster Template
Download Junior Poster Template


In today's fast paced environment consumers have mere seconds to take in your design, maximize your impact!

Remember who you are designing for: don't forget your target audience!

Focus on one SIMPLE idea

Make it memorable: humorous ads tend to receive the most favorable response from viewers.

The rule of thumb for copy: 7 WORDS or LESS!

Three "elements" work best: one large image, a tag line and a logo.

A good rule to follow: print your design on letter-size paper, tape it to a wall and step back about 4 feet - if you can't read it clearly, you won't be able to read it once it's printed & posted!

Create visual impact with contrasting colors.

Designing for digital billboards is drastically different than traditional static displays: think of digital as an internet or tv ad - rich colors, layered backgrounds, glows, shadows and gradients will create stunning visuals!

With digital billboards, it's imperative that you stay away from white backgrounds: in LED technology, white is a combination of all colors rather than the absence of color (as in print); white appears muddy and less brilliant on these displays.

Want to see award-winning creative? Click here to go to the OAAA's Creative Library.



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