Norton Outdoor Advertising

Norton Teams with Lazo System to Provide Smartphone App

Download official press release


Cincinnati, OH, May 17, 2014 – Norton Outdoor Advertising is proud to announce the launch of the “Lazo, Your Billboard Buddy” app exclusively to the Cincinnati market.

The Lazo app is a free app that gives consumers access to “billboard deals” promoted only by Norton Outdoor advertisers and partners.  It’s as simple as downloading the app from the iTunes App Store or Google Play Store, selecting your category and radius from billboards, and choosing the advertiser from whom you want to receive deals and information.

Local businesses partnering with Norton Outdoor and Lazo include: Gold Star Chili, Graeter’s Ice Cream, Kentucky Speedway, Richter & Phillips and many more!

Mike Norton, EVP of Norton Outdoor Advertising, stated:

“The addition of Lazo, Your Billboard Buddy, to our traditional and digital billboards allows our advertisers to leverage the effectiveness and efficiency of Out-of-Home with the consumer engagement and interactivity of smartphone content.  This platform will allow our advertisers to get their offers and messaging right to their potential customers’ fingertips, which will be a tremendous advantage for them.”

 

Norton Outdoor Advertising strongly discourages the use of any portable electronic devices while operating motor vehicles. Any and all texting, emailing, searching and downloading can and should wait until the device user is not in the driver’s seat.  Please keep your eyes up and be safe.

Norton Outdoor Advertising is Cincinnati's family owned and operated outdoor advertising company.  In business since 1949, Norton offers more than 900 displays in the market, including Junior Posters, Posters, Bulletins, Tri-Visions and a network of Digital Billboards. 


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